WaggaWuffins and all its employees will work within the legal framework of the country of the services we provide

WaggaWuffins and all its employees comply with all legal obligations including but not limited to those concerning contractual obligations, consumer rights, intellectual property rights, health and safety, advertising standards, animal legislation and trade descriptions

WaggaWuffins will safeguard and promote customer service, respect individual rights, responsibilities and identity

WaggaWuffins and all its employees will work in the best interests of the animal and the handler

WaggaWuffins and all its employees only use scientifically-based researched techniques for training which are kind and fair to both the dog and handler.This means the use of punitive techniques is not allowed such as choke/check chains (full or half), prong collars, remote collars, water sprays, rattle bottles, pet correctors or any physical manhandling such as alpha rolls or scruffing that may cause pain or discomfort.

WaggaWuffins and all its employees use professional knowledge, research and experience to contribute to the discipline of behaviour and training, encouraging other practitioners to recognise and maintain similar standards and continue their own professional development

WaggaWuffins and all its employees will ensure that they do not act out of prejudice against any person or group, on any grounds including origin, ethnicity, class, sex, status, sexual orientation, age, disability or beliefs and treat everyone equally

WaggaWuffins and all its employees are honest, transparent and accurate about their qualifications, competence, experience, achievements and affiliations

WaggaWuffins and all its employees will support the education and training of colleagues and students sharing knowledge and experience

WaggaWuffins and all its employees only take on work only when it is within the instructors' existing capabilities

WaggaWuffins and all its employees will encourage customers to seek other forms of treatment if behaviour modification or training is not at any point the most appropriate means of treating the condition or problem

WaggaWuffins and all its employees will avoid any behaviour which might violate professional boundaries, damage professional relationships or cause unreasonable harm to the animal or handler

WaggaWuffins and all its employees maintain and extend their competence in order to provide a quality service and accountable practice, appraising new approaches and methodologies in order to extend their experience

WaggaWuffins and all its employees provide honest and reliable written (where appropriate) professional opinions

WaggaWuffins and all its employees will take appropriate action if health or any other factor is likely to interfere with their professional judgement or performance of duty

WaggaWuffins and all its employees will be clear when making statements whether they are speaking as private individuals or as representatives of the organisation

WaggaWuffins and all its employees hold appropriate and adequate insurance

WaggaWuffins and all its employees promote the status of the profession in the eyes of the public.